Alibaba Launches Wine Page For JamesSuckling.com

After months of preparation, Alibaba Group, the world’s biggest e-commerce company, officially kicked off its inaugural September 9 Wine Day—including a dedicated landing page featuring James Suckling. In another push to promote Italian wines, Tmall signed an agreement with JamesSuckling.com to provide exclusive contents for the Wine Day. The dedicated landing page for James is officially live on Tmall and includes video interviews with leading Italian producers, James’ top wine picks, and an interactive Q&A section with James. More than 100,000 wines and spirits from 50 countries are available on Tmall’s Wine Day page now. The page features an extensive selection of wines, spirits, beers, liquor and accessories.