The idea is that instead of clusters receiving direct sun for some of the day and shade for the rest, with shade cloth the sun is more constant but diffused and deflected, so overall less impactful. Studies by David Parrish, a grower in Paso Robles, have shown a significant decrease in maximum cluster temperature when protected by cloth, and that different colors of material significantly influence the way light diffuses and hits the grapes.
And if the cloth is installed in a way that covers the basal leaves, sugar accumulation can be slowed significantly. Winemakers know that slow and steady ripening produces wines of character and concentration.
Typically made from woven or knitted polyethylene, shade cloth is designed to offer varying degrees of shading – from 20 percent to 90 percent or so. The choice of shading percentage depends on factors such as grape variety, the local climate, vineyard row orientation and the desired sensory characters of the resulting wine. When complex flavors and aromas with herbs and spices are desired, a higher degree of shading should be used. If even and ripe fruit-based flavors are the goal, a more open weave might be the way to go.
One of the primary applications of shade cloth in viticulture is temperature moderation. Winemakers in Napa learned in 2022 that extreme temperatures of 115 degrees Fahrenheit lead to significant flavor and aroma loss, as well as a reduction of tannin concentration in wine grapes, which are all crucial components of a great Napa cabernet sauvignon. A reduction in peak temperatures in the fruit zone leads to less fruit dehydration and allows phenolic ripening to better progress.
It works best in vineyards in hot locations, with lots of direct afternoon sun. Thinner soils, younger vines and naturally low-vigor vines also benefit most from this technique, as well as vines that don't typically get good basal leaf shade on the fruit.