Dom Perignon seems to be constantly posting Instagrams about famous chefs drinking their latest vintage in kitchens. Krug publishes annual guides to the best cooking ingredients, with this year’s focusing on lemons. Lanson is actively searching for chef ambassadors in Asia to promote their food-friendly cuvees. And Veuve Clicquot has been hosting burger pairings in more than a dozen restaurants in New York City this summer.
Is Champagne and food really here to stay? And are Champagne's days of being taken solely as an aperitif truly over?
“Before, Champagne was considered as just an aperitif,” Florent Nys, Billecart-Salmon’s chef de cave, said when I visited their cellars in Ay in early July. “Now for some houses, it’s considered as a still wine for lunch or to have in the cellar for 10, 20 or 30 years.”