The importance of wine branding and marketing cannot be overstated in Chile. With a strong emphasis on exports and the dominance of large conglomerates, most of the tastings of the midsize and big wineries James and I did during our recent trip there involved a sequence of various lines and levels of any one winery’s offerings before culminating in the presentation of their "icon" wines – usually prestigious cuvees whose branding the winery often views as paramount.
However, we found a subtle shift among the top-scoring, 95-point-plus wines, with producers now aiming to make bottles that highlight specific terroirs that invoke a stronger sense of place, whether it's a single vineyard or a smaller parcel. These are the wines that speak to our senses with their uniqueness, tension and excellent drinkability.
In the Limari Valley wine region, Viña Tabali stands out for their stunning wines, which encapsulate the singularity of their limestone-rich terroir. During my tasting with viticulturist Hector Rojas and winemaker Felipe Muller in Santiago, I was blown away by their chardonnays and pinot noirs from Talinay. With their saline, savory nature and superbly chalky, mealy texture, these wines prioritize the sense of place above all else.