Salvo Foti, the owner of a small vineyard producing handmade wines called I Vigneri di Salvo Foti & Figli in the village of Milo, remembers his grandfather telling him about two decades ago that he would go bankrupt selling his Etna wines in bottle. The thought of exporting his wines from vineyards on the slope of the famous volcano in Sicily to key wine markets around the world was unimaginable.
“You have a good business here selling your wines in bulk to local people,” his grandfather said, emphasizing that it’s what they had done for decades. “Why stop now?”
Foti said that local families would purchase enough wine to fill a 52-liter glass demijohn once a week, or trade for vegetables or other foodstuffs for the equivalent value. It was a simple system, contributing to a simple life in his village.
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