You are going to need to learn the word “kekfrankos” if you want to understand what is exciting about Hungarian wine. It’s a local grape variety that makes complex and fresh reds as well as delicious and structured blends.
By the way, kekfrankos is blaufrankisch, so you probably already know it. Countries like Austria have made a name for themselves with the grape, and bottles from winemakers such as Moric and Dorli Muhr are highly sought after around the world, particularly in trendy wine bars and wine-focused restaurants because the fresh reds go so well with a variety of cuisines.
After a number of trips to Hungary over the last five years, it really struck me this year how Hungary is making some extremely exciting and diverse reds with its local varieties as well as international ones such as cabernet sauvignon, cabernet franc and even pinot noir. But why hasn’t kekfrankos made a name for itself in Hungary?