Mullineux explained that the Swartland’s endowment of old vines, classified in the country as vines of 35 or more years of age, was indirectly owing to the region’s role of producing bulk wines 50 or so years ago. Whereas vineyards were replanted in more fashionable regions such as Stellenbosch, Paarl and Franschhoek, old vines of mostly white varieties with some grenache and cinsault were left in the more “unfashionable” Swartland region, he said.
Bulk wine remains one of the hurdles on the country’s road to greatness, according to Callie Louw, winemaker at the Swartland-based Porseleinberg winery. "I think that's one of the things plaguing South Africa still," he said. “As soon as the wine leaves our shores in bulk, you sort of cut off the umbilical cord and it's open to the world and [blended with] very average wine. And then it's bottled and labeled as Swartland wine and sold for less than 4 euros a bottle."
Louw said the large amount of bulk wine exports is “not helping build brand South Africa.”
Wines of South Africa, which promotes the country’s wine exports, found that bulk wine plays a significant factor in the exports, representing 62.5 percent of total exports by volume in 2021 but only 23.5 percent by value. Exports were helped last year in part by bans on local alcohol sales due to pandemic restrictions. Packaged wine sales – pivotal to South Africa’s quality image – were “impacted heavily by packaging supply issues, but ultimately managed to show good recovery” in 2021, the report said. These made up 37.5 percent of exports by volume and 76.5 percent by value. This means that producers have full quality control of only one in three bottles sold outside the region.
The United Kingdom and Germany were the two biggest exports markets in 2021, followed by the United States and the Netherlands. Packaged wine sales to the U.K. increased 10 percent by volume and 25 percent by value.
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